About Us

We help our clients get better value from their marcom investment in agency services through Ad Agency Search & SelectionEvaluation of the Value Delivery of key marketing communications services, Agency Compensation Negotiation and Relationship Management & Performance Evaluation, using a broad range of proprietary tools and processes.

The senior partners, Dan Reynolds and Michael Fyshe have a personal and professional association that stretches nearly 25 years. The partners manage each search personally and combine senior management experience at both client and agency organizations.

Our publications include Best Practice in Agency Search, the most complete guide to agency search, based on extensive consultations and learning from experts in Canada, the US and the UK, and Payment by Result-2, a report on incentive compensation, both published by the Institute of Communication Agencies (ICA).

The consultancy has worked with leading national and international clients to match needs with capabilities & fit across multiple disciplines: Advertising, Digital & Social Media, CRM, Direct Marketing, Public Relations, Media Planning and Buying, Interactive and Promotions.

Why choose Reynolds & Fyshe? Click here to get the details.
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Partners, Dan Reynolds and Michael Fyshe

Why Reynolds & Fyshe

“Since 1987 we have focused our practice on key strategic marketing management services. Our ability to initially establish the right relationships, optimize them through evaluation and compensation agreements, and finally help sustain them for the long-term is a function of our unique insider knowledge, process know-how and industry benchmarking.

Our belief is that successful Client-Agency relationships are not magic: they are built carefully and collaboratively over time. Our approach to our marketing management processes continue to be refined through our extensive hands-on involvement with every client.”
— Dan & Mike