“DNA Fit” In Ad Agency Search
The right ‘fit’ between Client and Agency is the single most important factor in the ultimate success of their working relationship.
Reynolds & Fyshe has developed a unique selection method, called “DNA Fit” testing, which provides deeper assessment of the fundamentals of relationship between Clients and Agencies. This method, achieved through our own proprietary Dynamic Work Sessions, includes individual meetings with the Agencies’ key personnel and thought leaders, and works outside of the traditional presentation environment that typifies ad agency search.
The result of our “DNA Fit” testing is proven and highly predictive in defining the relationship alignment between the Client and Agency.