Marcom Value Audit

This important process provides the basis for continuous improvement through workflow analysis, data benchmarking, optimizing advertising staff, organization structure and other cost savings opportunities.

Reynolds & Fyshe’s Marcom Value Audit work began as an extension of our consulting with the Office of the Auditor General of Canada, analyzing the value delivery of marketing services for government and Crown Corporations such as: Canada TourismPublic WorksFarm Credit Corporation, etc… This specialty has since expanded into the private sector for Tier-1 clients such as ToyotaBMW and Volkswagen, among others.

Our Marcom Value Audits are in-depth reviews of the effectiveness of Agency services. The Value Audit provides a detailed analysis, along with expert opinion, on the costs and quality of Agency services, using benchmarks and standards assembled through our proprietary database and industry cost and billing data.

General benefits include:

  • Improved productivity
  • Greater effectiveness and efficiency
  • Cost savings
  • Increased brand alignment
  • More…

For more detail on our Marcom Value Audit services, click below:

Value Audit, Area of Analysis
Costs-Assessment Review

To set up a complimentary consultation, please contact us.

Are you getting the best value from your Agency? We provide the confidence that your contract and compensation agreements are being fulfilled, measured and improved.