Marcom Costs Assessment
A more focused service, our Costs Assessment Review includes:
Remuneration – comparing the Agency remuneration to industry standards
Billable Rates – assessing the hourly rates charged
Staff Time – analyzing agency time assigned to the Client
Staff Revenue – comparing revenue earned to staff time and hourly rates
Services – benchmarking rates for Agency ‘internal’ services (eg studio work to ‘fair market’ value and external supply)
Agency Profitability – review agency profitability on the Client account relative to industry ‘norms’
For a broader assessment service, see our Value Assessment Review service here.