Agency Search & Selection
A typical marketing agency / ad agency search is heavily presentation-driven, exposing the client to only a few hours of a tightly rehearsed script. As a result, the client has little opportunity to appreciate the skills, capabilities and experience of the agency team who would actually be working on their business.
As the leading ad agency search consultant in Canada, Reynolds & Fyshe provides expert, in-depth industry knowledge of the Canadian agency services world, beyond what may be revealed in these tightly scripted and rehearsed presentations. With a wealth of proprietary data on agency practices in Canada to guide our clients, we constantly meet with and review leading agencies to maintain up to date data on their staff, capabilities and core culture.
Based on demonstrated ‘best practice’ methods, used by experts in the US, Canada and the UK, our proven processes – assisted with several proprietary tools like our Reynolds & Fyshe ‘Objectives and Value Drivers’ discovery process, ‘Dynamic Work Sessions’, ‘DNA Fit’ testing, ‘Agency Briefings’ and ‘Evaluation Score Cards’ – are individually customized to meet the needs clients’ needs, and designed to ensure that both the Client and Agency are truly aligned.
For more information on our Agency Search and Selection services, select below:
Initial Compensation Negotiation
To set up a consultation, please contact us.
“Reynolds & Fyshe provided great counsel throughout the search process that would have been difficult to replicate. We really appreciated how they took a very thorough process and made it easy for us to participate, reducing our workload and getting us to align our thinking on agency evaluations. Most importantly, the process was very successful, and we are delighted with our new agency.”
— Cheryl Grishkewich, VP, Control Brand Marketing, Loblaw Companies
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