Why us?
Ensure resourcefulness is at its peak
Business are always faced with the pressure rebuilding the present while at the same time securing the future. Proactive executive teams not only look to refocus their investments and increase efficiency but also put the right processes in place to mitigate risk in the long run. It’s more important than ever to reach out to specialist partners to ensure resourcefulness is at its peak.
Orchestrate the wider workforce ecosystem
Effective management of external contributors is critical to any company’s marcom success. Today’s complex workforce no longer comprised of internal team members, but includes vendors, agencies, contractors, freelancers, and more. Marketing Leaders need to know that their integrated approach to managing internal and external contributors is operating effectively and efficiently.
Gain data with context
The average business spends an estimated 50%-70% of every revenue dollar on suppliers. But it can be hard to ensure that external contributors are aligned with business needs, and that costs are truly optimized. Overpayment with no operational benefit is easily missed without appropriate oversight and compliance controls. More than ever, the ability to analyze and evaluate ad agency costs of services and working practices is essential; data with context provides immediate opportunities to unlock value.
Harness the Power of a New Agency Partnership
A high-performing client-agency partnership can become a powerful competitive advantage in today’s marketplace: boosting revenue, creating new opportunities, and fuelling innovation. An underperforming client-agency partnership directly affects business results, impacts productivity, and causes expensive disruption. Confirm that your team is building a high-performing client-agency partnership.
How we can help
Successful client-agency relationships are not magic: they are built carefully and collaboratively over time. Our two core services are aimed at ensuring your agency partnerships are efficient, and effective. We help you make the right choices to improve the value delivery of agency services spend.
Agency Search & Selection
A new agency partner can be a powerful catalyst for change. We offer in-depth industry knowledge of the Canadian agency services landscape and help reveal what's beyond tightly scripted and rehearsed agency presentations. With hundreds of search experiences and a wealth of proprietary data on agency practices in Canada, we coordinate a proven methodology and deliver expert counsel to guide our clients through the complexity. Let us help you land the right agency partner.
Agency Value Assessment
The importance of transparency in agency cost-of-service workflow is paramount to good decision-making. Our tailored, hands-on approach leverages industry benchmarks, standards and proprietary data to deliver a detailed analysis with expert insights on your current agency service delivery, processes and compliance. Clients receive quick action points to unlock value and recommendations that elevate the quality of agency services and cost transparency, becoming the basis for continuous improvement and truly transforming your agency partnerships.
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