Critically assessing claims about AI's impact on agency compensation; while AI is a powerful tool, agencies should be expected to leverage it for efficient service delivery, not as a standalone reason for new compensation models. This post equips you with counterpoints to common arguments, ensuring discussions focus on verifiable client value and tangible outcomes.

AI is transforming marketing. But does that mean new, complex agency fee models are inevitable? Many say yes, but we’re challenging that assumption. We believe AI should integrate into your existing transparent agency partnerships, enhancing efficiency and focusing compensation on the irreplaceable human intellect that truly drives your business forward.

Getting the best from your agency requires a substantial level of collaboration. However, marketers and tier client-side teams have an outsized influence on the outcome.

Suggestions to 'zero in' on overlooked areas that can limit access to accurate agency cost and performance insights

Check these often overlooked risks areas in ad agency spend while planning for a downturn.

Like a Kardashian wedding, bad marriages are usually rocky from the start (and end up being expensive).

Helpful counsel to any client marketer or procurement professional about to select an ad agency search consultant. Choose carefully.

Reasons marketers cite when they forego evaluating their agency relationships, and perspective on why every brand should consider this a critical practice.

Key aspects of clients who get the best work from their agency: it's very often not the ‘agency’ that makes the difference that determines...

There's value in good agency relationships: don't be too quick to quit. Find & develop better, more efficient work process to benefit your business.

The correct way to hire an agency is not simple, but it's best to go through the discipline of making a good choice -...

Want great work from your agency? Instead of managing relationship issues negatively, think of NIKE and challenge your team to take a positive approach.

Business growth depends on trust in your Client Agency relationship. Fast Company offers some great tips on building that trust on all levels.

With some help from consulting firm Reynolds & Fyshe, Volkswagen Canada has a new AOR, announced via strategyonline.ca.

Repost: The List's DailyVista. Consultant Mike Fyshe offers some key advice on long term client-agency relationships: there's big value in doing an agency search...

Successful Marketers will need to lead collaboration not just with agency partners, but internally, reports 2014 Accenture Interactive CMO Insights survey.

It's a complex, people-powered relationship in challenging times. Take some simple steps to ensure that you get the best results.

Dx3 Daily Editor, Ben Myers’, interviews Mike Fyshe in his article on client-agency relationships in advance of Dx3 2015.