Critically assessing claims about AI's impact on agency compensation; while AI is a powerful tool, agencies should be expected to leverage it for efficient service delivery, not as a standalone reason for new compensation models. This post equips you with counterpoints to common arguments, ensuring discussions focus on verifiable client value and tangible outcomes.

AI is transforming marketing. But does that mean new, complex agency fee models are inevitable? Many say yes, but we’re challenging that assumption. We believe AI should integrate into your existing transparent agency partnerships, enhancing efficiency and focusing compensation on the irreplaceable human intellect that truly drives your business forward.

Check these often overlooked risks areas in ad agency spend while planning for a downturn.

Like a Kardashian wedding, bad marriages are usually rocky from the start (and end up being expensive).

Helpful counsel to any client marketer or procurement professional about to select an ad agency search consultant. Choose carefully.

Reasons marketers cite when they forego evaluating their agency relationships, and perspective on why every brand should consider this a critical practice.

Key aspects of clients who get the best work from their agency: it's very often not the ‘agency’ that makes the difference that determines...

There's value in good agency relationships: don't be too quick to quit. Find & develop better, more efficient work process to benefit your business.

The correct way to hire an agency is not simple, but it's best to go through the discipline of making a good choice -...