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Reynolds & Fyshe, Inc., 2869 Bloor St. West, Suite 143, Toronto, Ontario M8X 1B3, Canada416 992 6269chris@reynoldsandfyshe.com

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Reynolds & Fyshe, Inc.

2869 Bloor St. West, Suite 143
Toronto, Ontario M8X 1B3

416-992-6269
chris@reynoldsandfyshe.com

Latest Posts

Featured

Why "Cost-Cutting" is Not Always the Answer – It's About Verifiable Value from Your Agency Partners.

"Cutting costs" won't cut it, and why verifiable value from your agency services spend is non-negotiable this year. Thoughts on getting that clear, unvarnished picture without the headache.

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Navigating the Impact of AI on Agency Compensation: Unpacking Common Claims

Critically assessing claims about AI's impact on agency compensation; while AI is a powerful tool, agencies should be expected to leverage it for efficient service delivery, not as a standalone reason for new compensation models. This post equips you with counterpoints to common arguments, ensuring discussions focus on verifiable client value and tangible outcomes.

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The AI Imperative: When Tools Become Table Stakes, and How You Pay for True Value

AI is transforming marketing. But does that mean new, complex agency fee models are inevitable? Many say yes, but we’re challenging that assumption. We believe AI should integrate into your existing transparent agency partnerships, enhancing efficiency and focusing compensation on the irreplaceable human intellect that truly drives your business forward.

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Reynolds & Fyshe, Inc. © 2026, Marketing Management Consulting, Ad Agency Search and Selection (Pitch Consulting), Ad Agency Performance Evaluation, Ad Agency Value Delivery Assessment, Contract Compliance Review; Assisting Marketers, Advertisers and Procurement.