Benefits
Beyond overall improved productivity, greater effectiveness and efficiency, cost savings and increased brand alignment, greater benefits of the Value Assessment are numerous. They apply to all advertising spending, regardless of whether there is a single Agency or multiple service providers that offer creative and marketing related services.
Increased Marcom effectiveness, value, efficiency and productivity
More efficient/streamlined Agency compensation structure
Better forward planning and coordination of initiatives
Increased message consistency
Reduced Client-time commitments
More effective use of resources
Enhanced systems, procedures and workflow
Elimination of silos
Reduced duplication of effort
Better Client-Agency teamwork
Improved financial/legal oversight
Increased media efficiencies
Improved advertising effectiveness
Higher brand equity
Advertising staff optimization
Structural opportunities
Significant value efficiencies
“The Value Assessment provides the basis for continuous improvement and reveals inspired insights through focused innovative thinking and shared learning.”