Marcom Value Audit
This important process provides the basis for continuous improvement through workflow analysis, data benchmarking, optimizing advertising staff, organization structure and other cost savings opportunities.
Reynolds & Fyshe’s Marcom Value Audit work began as an extension of our consulting with the Office of the Auditor General of Canada, analyzing the value delivery of marketing services for government and Crown Corporations such as: Canada Tourism, Public Works, Farm Credit Corporation, etc… This specialty has since expanded into the private sector for Tier-1 clients such as Toyota, BMW and Volkswagen, among others.
Our Marcom Value Audits are in-depth reviews of the effectiveness of Agency services. The Value Audit provides a detailed analysis, along with expert opinion, on the costs and quality of Agency services, using benchmarks and standards assembled through our proprietary database and industry cost and billing data.
General benefits include:
- Improved productivity
- Greater effectiveness and efficiency
- Cost savings
- Increased brand alignment
For more detail on our Marcom Value Audit services, click below:
To set up a complimentary consultation, please contact us.