Contract & Compensation
As a core specialty within Reynolds & Fyshe’s suite of services, we have found our clients significant spending efficiencies applicable to their ad agency compensation arrangements.
Successfully negotiating equitable ad agency compensation agreements in today’s complex market requires a knowledgeable, experienced guide. Reynolds & Fyshe works collaboratively with client supply chain management and legal counsel to put in place compensation programs and agency contracts that reflect your unique goals and industry cost standards.
Reynolds & Fyshe provides senior level expertise in a full range of remuneration practices from a simple fee to sophisticated incentive models:
Remuneration design, including Payment by Results (PBR)
Benchmarking and negotiations
Documentation and monitoring
Matched with our unique industry knowledge of agencies and the advertising business, our considerable experience developing contracts and ad agency compensation agreements within current procurement disciplines allow us to focus on the specific areas that are important to clients.
Agency cost structure, overheads, fair profit, salaries and incentive-based compensation (such as Payment by Results), access to proprietary agency cost information, profit standards, fee models and salary surveys, our own ongoing ‘hands on’ experience; this is the knowledge put to work to make a substantial difference to reaching best-case results compensation agreements.