Dan Reynolds

Dan is recognized as an industry thought-leader and he leads our branding, marketing and strategy practices. For more than 40 years, Dan has worked with senior marketing and business leaders in Canada and the U.S. He has vast experience in strategic planning, organizational structure and staffing, workflow processes, performance measures, and compensation structures, both as a Client, a senior agency leader, and a consultant.

 Dan graduated from McMaster University with a degree in Economics, and then obtained his Masters of Business Administration degree at the University of Western Ontario, Richard Ivey School of Business, where he majored in Marketing.  Beginning his career at Gillette, Dan became responsible for marketing for two of the company’s two largest and most profitable divisions.  Then, he worked for a number of marketing communications companies, where he progressed through increasingly senior management positions.  Subsequently, Dan joined Petro-Canada, where he was responsible for corporate strategy, branding and marketing communications. Dan was also the strategic planner and conceptualizer of the Olympic Torch Relay, which proved to greatly increase Petro Canada sales, brand and consumer attitude metrics.

Next, Dan founded the strategic consultancy, the precursor to Reynolds & Fyshe, and has since worked with more than 70 organizations across 14 industries and sectors to build brands and increase value.  Much of Dan's consulting work has focused on improving the effectiveness, efficiency, and productivity of marketing communications services through branding, strategic planning, workflow processes, systems, and and problem-solving. 

Dan’s category expertise encompasses financial services, health and beauty, retail, hospitality, food and beverages, confectionery, automotive, technology, petroleum, government, real estate, service operations, and telecommunications.

Dan is also co-author of Payment By Results and Best Practice in Agency Search and Selection published by the Institute of Communication Agencies (ICA).  Dan has served as a director on numerous Boards of Directors and was Chair of the Economic Development Council for the City of Toronto.

Contacts:

Email: dan@reynoldsandfyshe.com
Social: LinkedIn
Phone: 416.418.6982