With over 25 years of senior level experience in the marketing and communications sector, Michael’s executive leadership has been the guiding force behind many successful advertising and marketing campaigns in a broad range of categories including the automotive, beverage, telecommunications, packaged goods, tourism and travel and financial industries.
As President and COO of BBDO retail he managed the agency’s largest group of clients including Chrysler Canada, Molson, TSN, Talbots and Dairy Queen and a staff of over 100. Later as CEO of BBDO Canada he led the agency’s Toronto, Vancouver and Montreal offices, a staff of 500, and a blue chip list of clients including Bell, Fedex, Chrysler, Campbells, Hostess Frito Lay and Pepsi.
In 2001, Michael launched a consulting practice providing a combination of Ad Agency Search and Selection, Value Audit and Relationship Management services.
He has consulted with a number of top tier organizations including Petro-Canada, Nissan and Infiniti, The Advertising Review Board of Ontario, The Ontario Ministry of Health, Ontario Tourism, the Canadian Tourism Corporation, Vancity Financial, GTAA, Volkswagen Canada, Boston Pizza and Audi Canada.
Mike Fyshe has served on boards for BBDO Canada, OMD Canada, BBDO US and the ICA.