An Agency Value Assessment is often warranted when a client has concerns about agency partner cost, delivery or performance. These concerns can manifest in many ways, like substandard creative product or/and creative delivery issues, inappropriate timelines, improper staff allocations, communications problems, lack of disclosure, deviation from industry standards, etc. The result, without proper attention, is an erosion of trust.  

"Trust but verify" - clients must have a practical and scalable way to review, approve, monitor, and verify agency service delivery, costs/fees, and overall compliance to agreed contract terms. AWithout this, contracts are impossible to enforce, and poor performance leads to difficult-to-change learned behaviour.

Applying the results of an Agency Value Assessment is an essential step towards realizing better performance and value delivery from your agency partner, adding critical agency oversight processes to your existing agency management practices.

Our hands-on Agency Value Assessments are tailored to meet the needs of each Client.  

Cost-of-Service Assessment

A more focused service, our Costs Assessment Review includes:  

• Remuneration – comparing the Agency remuneration to industry standards

• Billable Rates – assessing the hourly rates charged

• Staff Time – analyzing agency time assigned to the Client

• Staff Revenue – comparing revenue earned to staff time and hourly rates

• Services – benchmarking rates for Agency ‘internal’ services (eg studio work to ‘fair market’ value and external supply)

• Agency Profitability – review agency profitability on the Client account relative to industry ‘norms’

Quality-of-Service Assessment

A deep-dive analysis of key contract, services, compensation, billing and performance against proprietary and industry standards, with industry expert insight and recommendations, plus available ongoing implementation, oversight and compliance assistance. Areas of analysis can include, but are not limited to:

• Cost-of-Service Assessment 

• Compensation Benchmarking

• Staff Assessment

• Service Quality Evaluation

• Operating Effectiveness & Efficiency

• Contract Review 

• Finance Process

• Agency Management 

Assessments are not intended to eliminate existing structures or relationships but are designed to identify and apply appropriate levels of due diligence for agency services paid for by the Client. 

Our work with Canada's most prominent marketers across many categories has unlocked significant value and resulted in critical improvements to transparency, contract compliance and cost of service control.   

To set up a complimentary consultation, please contact us.